GRAB YOUR VIP TICKET September 14th - September 18th, 2026
THE SOLD OUT OFFER CHALLENGE
Moms don't buy like business owners.
Join the live this 5 day LIVE challenge for $33 and learn how to sell to moms without having to post more
Trish Ware - Nurse- 7 Figure founder x2
Taught by the creator of Labor Nurse Mama, 7 figure birth biz
Real Quick, Hi, I'm Trish
I'm the creator of Labor Nurse Mama. I built it to seven figures selling to moms and a second seven-figure business teaching women entrepreneurs how to do the same.
Because we all know that selling to an entrpeneur is COMPLETELY different than selling to the woman buying diapers at Target while her toddler is melting down in the cart. It is not the same.
I'm just a nurse who figured this out before you did. I don't believe there's only room for one of us to win, so now, I'm teaching you exactly what I do and how I do it. I want every single one of us to make it.
Trish xx
Burtn out Labor Nurse turned 7 figure founder
I CHASED EVERY SHINY STRATEGY.
It's not Your Offer. It's Not Another Strategy. It's that Moms Buy Differently.
Here's what nobody tells you when you're selling to moms...
Here's what nobody tells you when you're selling to moms...
I've been exactly where you are. I remember sitting in a Walmart parking lot in my scrubs after an 18 hour shift, crying because my card got declined and I couldn't buy cereal.
I had just spent the whole night with a woman during the biggest moment of her life, and I couldn't feed my own kids breakfast. Something snapped that night. I decided I was building Labor Nurse Mama if it DARN WELL killed me.
So I did everything the big names in the business world told me to do (think 2020). Every time someone online said try this one thing and you'll sell out your offer, girl you know I tried it.
New funnel, new hook formula, new posting schedule, another course promising to teach me the next new thing. I had full blown shiny penny syndrome, and it left me with a course graveyard, a folder of half finished strategies and money spent on programs I never even finished.
Some days I got the comments, "you're amazing, I love your account," and then I'd share an offer and hear nothing back. Other days it was eleven likes and silence, and I couldn't tell if anyone had even seen it.
For a long time none of it turned into money, and I started wondering if I was even qualified to charge for what I knew. Here's what nobody in the online business world tells you.
It was never one thing. It was a series of things, and the biggest one was learning mom buyer psychology, because every strategy I was chasing was built for selling to other entrepreneurs. Entrepreneurs are logical.
They're already looking for a solution, and they'll sit through a 90 minute webinar to find one. Moms aren't looking. She's scrolling in the carpool line or hiding in the bathroom for four minutes, and she is not shopping. She's escaping.
The day I understood that is the day Labor Nurse Mama started selling. Selling to her is a completely different skill, one I believe any woman in this room can learn. That's the whole reason this challenge exists.
⭐️WHO THIS IS FOR:
Doula
Birth Educator
Health + Wellness Coach
Motherhood Expert
Anyone whose offer changes lives
Birth workers, lactation consultants, baby experts, and perinatal professionals who could talk about birth plans for an hour straight but freeze the second it's time to talk about their prices.
Parenting coaches and family therapists who are out here changing lives one exhausted parent at a time, but still marketing like a middle aged man in a suit.
Women who sell offers to moms, parents, and families and are so done hearing "love this post!" when what they actually wanted was a Stripe notification
Family photographers, vets, and organizers who can wrangle a toddler mid meltdown for a photo but can't figure out how to get that same mom to hit buy.
Course creators and service providers whose real buyer is a mom scrolling one handed while she nurses, not some guy in a blazer at a networking event.
Female entrepreneurs who are posting like it's their job, because it basically is, and are sick of the sales not matching the effort.
You've got real credentials and real results, whether or not your follower count reflects that yet.
This challenge will give you the tools to turn your knowledge into daily sales without the overwhelm or burnout.
September 14th - September 18th, 2026 · Live at 11am CT · Replays included
Here's why marketing to business owners is different
A business owner is already looking for a solution. A mom isn't looking for you at all.
A business owner will sit through a two hour scroll session. A mom has four minutes in the bathroom while her baby cries under the door.
A business owner writes it off as an expense. A mom is spending grocery money.
A business owner buys this week. A mom will think about your $97 program until Christmas.
✨WHO THIS IS FOR:
Birth workers, lactation consultants, baby experts, and perinatal professionals who could talk about birth plans for an hour straight but freeze the second it's time to talk about their prices.
Parenting coaches and family therapists who are out here changing lives one exhausted parent at a time, but still marketing like a middle aged man in a suit.
Women who sell offers to moms, parents, and families and are so done hearing "love this post!" when what they actually wanted was a Stripe notification
Family photographers, vets, and organizers who can wrangle a toddler mid meltdown for a photo but can't figure out how to get that same mom to hit buy.
Course creators and service providers whose real buyer is a mom scrolling one handed while she nurses, not some guy in a blazer at a networking event.
Female entrepreneurs who are posting like it's their job, because it basically is, and are sick of the sales not matching the effort.
If you're just starting and you've got an offer you haven't sold yet, you're welcome here too.
Just know I'm going to talk to you like a business owner, because that's what you are.
You've got real credentials and real results, whether or not your follower count reflects that yet.
What You'll Learn in JUST 5 DAYS!
Replays available until Sunday, September 20th at 11:59 PM CDT
September 14th - September 18th, 11 AM-12 PM CDT
LIVE DAILY TRAININGS On ZOOM
Day 1: The BFE Blueprint
If you’ve ever thought, “My offer helps everyone, so I don’t want to narrow down,” that belief is keeping you stuck. Speaking to “everyone” is why your content blends in and your sales feel unpredictable.
You’ll leave with my viral formula for turning freebie seekers into buyers, and crystal-clear messaging that makes your BFE feel seen, safe, and ready to buy, while everyone else scrolls past.
Day 2: The BREAK Framework:
Messaging That Sells
If you’ve ever thought, “I’m getting likes and followers, but no one is buying,” you’re stuck in the trap of building friends instead of buyers.
You’ll leave with a 5-step messaging system to turn your posts into pathways that sell out your offers, the same method my clients use to fill their parenting programs and family services.
Day 3: Offers Moms Can't Refuse
with a Proven Framework
If you’ve ever thought, “Maybe no one’s buying because my offer isn’t good enough”, you’re not alone. The truth is, your offer doesn’t need to be fancier or packed with more features. It needs to be clear.
You’ll walk away with an offer that feels irresistible, clear, and worth investing in, not confusing or watered down.
Day 4: Content That Converts
Moms to Buyers
If you’ve ever posted and thought, “I’m showing up, but no one is buying,” it’s because vague content doesn’t create sales, clarity does.
You’ll leave knowing exactly how to create posts that stop the scroll and start sales, content that connects, converts, and fills your offers.
Day 5: The Repeat & Rise Method: How to Follow Up Without Feeling Salesy
If you’ve ever thought, “I don’t want to repeat myself, it feels annoying,” or “Following up feels pushy,” that belief is keeping you broke.
You’ll leave knowing exactly how to stay consistent, repeat your message in ways that convert, and follow up like a pro, so moms stop ghosting you and start buying from you.
Replays available until Sunday, September 20th at 11:59 PM CDT
September 14th - September 18th, 11 AM-12 PM CDT
The woman who was ready to buy from you scrolled past your clever hook, and that night somebody else asked her directly and she bought from them. She wasn't waiting for better content. She was waiting to be told what to do next.
"One change I'm making is actually speaking to the pregnant mother I want to sell to. So when she sees my post, she thinks I made it for her."
- Isla
I'm teaching you my Micro-Experience Method this week
It's how you turn content into a buyer instead of a follower.
This week I'm teaching you my content to offer bridge, the exact method I've used to make five figures every 8 weeks for six years straight.
Posting and hoping she eventually figures out what you sell isn't a strategy. A micro-experience is a short live session, an hour, a week, once a month, where she gets to know you before she ever pays you.
It works in four steps:
Turn your content into a conversion path
Create a simple live or recorded experience that sells your offer
Build trust faster without complicated funnels
Move your audience from “watching” to “buying”
PERFECT for you if:
You're an action taker ready to implement
You're tired of generic advice that doesn't convert to sales
You want consistent clients without sacrificing family time
You need proven systems for creating content that sells without living on social media
NOT for you if:
You want a quick fix without effort or investment
You're not serious about investing in your business growth
You blame others for why your business isn't growing
You're opposed to steady encouragement and collaborating with other entrepreneurs
✨ Choose Your EXPERIENCE ✨
Pick based on how much access you want, not on how far into your business you are.
Plenty of women in the VIP room are just getting started and plenty are six figures in.
VIP Access
(30 SPots) $167
Monday through Friday: 11 AM-1 PM CST
5 Days of LIVE Trainings ($997 value)
Lifetime Access to the replays ($497 value)
Immediate Actionable Steps to implement EACH Day of the challenge ($197 value)
Private Community ($97 value)
Direct Access to Trish (in the VIP Room): EVERY DAY -Watch me coach real women on their messaging and their content live, and take notes on every breakthrough ($1,997 value)
1:1 Coaching Call with Trish: (**FIRST 5 TO JOIN) Personalized Feedback: You'll receive personalized feedback specific to your content and offers ($2,997 value)
Total Value
$4,379
Today only $167
General
Access $33
Monday through Friday: 11 AM-12 PM CST
5 Days of LIVE Trainings ($997 value)
Replay: Access to the replays through Sunday ($97 value)
Immediate Actionable Steps to implement EACH Day of the challenge ($197 value)
Private Community ($97 value)
Direct Access to Trish (in the VIP Room):EVERY DAY -Watch me coach real women on their messaging and their content live, and take notes on every breakthrough($1,997 value)1:1 Coaching Call with Trish:(**FIRST 5 TO JOIN)Personalized Feedback: You'll receive personalized feedback specific to your content and offers ($2,997 value)
Total Value
$1,388
Today only $33
If you're THINKING...
I'll just figure content marketing out on my own" ask yourself:
How has that worked for you so far?
Maybe you've been burnt by coaches before who gave you generic business advice without understanding the unique challenges of selling to moms and parents.
The definition of insanity is doing the same thing over and over and expecting different results.
This Challenge is your chance to finally crack the content code—so you can start attracting your ideal mom clients consistently.
"Thank you for shredding my fear of needing to have everything in place before making sales. I needed to hear that." Allie
STILL NOT SURE?
Frequently Asked Questions
Have questions about our challenge? You're in the right place!
Who is this challenge for?
This challenge is perfect for:
Coaches, Experts, and service providers who sell to moms, parents, families, or non business owners.
Perinatal Experts, Birth Workers, Lactation Consultants, IBCLC, Labor Nurses, NICU nurses, and all others who market to mothers and parents.
Experts and entrepreneurs who are ready use content and messaging to package their knowledge into a scalable offer.
Moms and multi-passionate women seeking to monetize their expertise.
Those who have a business idea or existing offer but need clarity and confidence to launch
Who is this challenge NOT for?
This challenge may not be the best fit if:
You're unwilling to take action or implement new strategies.
You prefer DIY learning without interactive guidance.
You're not open to refining your current approach or mindset.
What if I can't attend the live sessions?
Every session is recorded. General Access keeps the replays through Sunday. VIP and Premium VIP keep them for good.
Come live if you can, though. The women who show up are the ones who finish the week with something built.
What's the difference between the three tickets?
Same training every day. Different levels of access.
General Access is the daily teaching and the replays through Sunday.
VIP stays on after each training for the coaching room, where I work on real women's messaging in front of you and answer your questions directly.
You also keep the replays for good.
Premium VIP is all of that, plus I go through your Instagram myself and send you a private Loom on your bio and your last 10 posts. Ten spots ONLY
The first five also get a 1:1 call with me the week after the challenge.
Pick based on how much access you want, not on where are in your business journey.
What is a micro-experience?
A micro-experience is a short, intentional training, challenge, or workshop that helps your audience experience your expertise before they buy.
Do I need prior experience to join?
Not at all!
Whether you're just starting out or looking to refine an existing offer, this challenge is designed to meet you where you are.
We'll guide you step-by-step to ensure you gain clarity and confidence in creating an offer that sells.
Is there a refund policy?
If it's not worth it, I'll refund you
Come to the calls, do the daily action step, and if you get to Friday and it wasn't worth $33, email me at [email protected] and I'll send your money back.
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