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Trish Ware, business mentor and former labor and delivery nurse

Hi, I'm Trish! the Mom Buyer Expert.

The straight-talking speaker and business mentor for women who sell to moms... 

Who's also raised seven kids, survived sixteen years of 12hr shifts, and never once owned a real Louis Vuitton (should that last one go on the resume?)

But let's rewind. 

I’m a mentor who actually has a successful business outside the coaching industry. 

Which, in the mentor industry? Is kinda rare.

For sixteen years I was a high-risk labor and delivery nurse: night shifts, hospital coffee, and moms at their most terrified, squeezing my hand at 3am. 

So if you've ever wondered why I harp on about trust...that's where I learned it. 

You can't rush a scared mom into anything. You earn her trust, or you lose her.

All the advice:

...the "just be consistent,"

…the "post more," 

…the 7 step funnels... 

…was built to sell to business owners through speed and hype.

For the mom who’s time poor and sleep deprived? She needs trust. 

So I developed my signature method using what I knew about mom buyer psychology, and I tested it on my own Labor Nurse Mama business first.

Enter 755,887 followers across platforms, 15,000+ students, and a seven-figure business.

(Then a second seven-figure business...just to be sure the first one wasn't a fluke.)

And the realisation that no-one in the industry teaches the method that turns busy moms into convinced buyers.

Except me. 

So I put a framework around it, started teaching it, and  The Micro-Experience Method™ was born (at 5.37am, March 2nd 2022...mom, bubs and bank account doing well).

It’s the exact system I built my own businesses on, and have taught thousands of businesses how to do the same. 

So if you sell to moms, and you're done guessing?

Consider me your official hand-holder.

Trish X

・MINDSET・CONTENT・EXPERIENCE・Marketing ・

“Another reason why I love your coaching group Trish - you don’t only focus on work, but on our whole life and how it all fits together.”

- Emily

“First coach to care about my marriage being in a good spot, too.” 

- Jaime

If we were speed dating…

1. Seven kids. Yes, seven. Yes, on purpose. 

2. Sixteen years of night shifts in high-risk labor and delivery means there is genuinely nothing about your launch that scares me.

3. My podcast Why She Buys is the #1

4. Next dream holiday will be in the Maldives (I’ll send pics)

5. My faith and my family always come first. 

6. Speaking on stage to women is my love language

“I have grown so much this month.  I have made new connections, have invites to speak on podcasts and in groups, have pending paid opportunities, a whole brandshoot…and I posted 30 reels in August!”

- Kaci - Content Mastery Member

EVENT ORGANIZERS, THIS ONE'S FOR YOU

Put me on your stage and I'll prove the Microexperience method live 

Your audience doesn’t need another speaker that could’ve been a podcast episode. They need to experience a transformation in the room, live.

Enter: my signature 5-Minute Buyer Roast segment, where I bring attendees on stage to fix their messaging live. And from there? I use the transformation to coach the room with my signature bluntness and many delivery room anecdotes. 

Because like many of your audience, before I was a successful entrepreneur, I had a day (and night) job as a Labor and Delivery nurse. And that’s when I rolled up my sleeves, sharpened my messaging and built two 7-figure businesses while home-schooling 7 kids. 

And that was before I taught others to do the same. 

Your audience will leave with the Micro-Experience Method actually applied to their business (live) and you’ll leave with rave reviews that make booking the next event easier.

Your audience will leave knowing why she buys, why she doesn’t, and the repeatable messaging framework that’ll finally make sales reliable.   

Want me on the stage at your next event? (I’m hearing YES!)

Go-to book:

Think and Grow RIch

Go-to DRINK:

Dr. Pepper Zero (duh)

DAILY RITUAL:

EFT, Prayer, & Gratitude Journal

OBSESSED WITH:

Traveling with my Family

ARE WE A GOOD FIT?

Let's save us both a discovery call.

If you’re ready to jump straight into the mastermind, there’s a few things you should know. We'll get along famously if…

  • You sell to moms, parents, or families...birth workers, doulas, parenting coaches, lactation consultants, photographers, course creators, wellness pros

  • You'd rather build ten people who trust you (and buy from you) than ten thousand who scroll past you

  • You want a mentor who tells you the no B.S truth, then stays in your corner while you act on it

  • You're building this business for your family, not instead of them

  • You don’t want a mentor and coach who hands you off to someone else

We're not a match if…

  • You want the overnight-millions promise. I built mine on trust, and trust doesn't do overnight

  • You're hoping someone else will do the showing up for you. I'll hand you the method...the moms still need to meet you (lucky them!)

  • You sell to other coaches without building your own business first…this doesn’t work without trust and credibility.

Let’s get selling to moms (men could never). 

The reason you’re not selling isn’t your offer, or your niche, or your consistency.

It’s because moms buy differently. Join the Sold Out Offer Challenge to find out how.

 “In just one group coaching call, Trish gave me a hint for a type of reel that turned my Instagram back on. Over 200 new followers and most importantly, reached over 750k accounts this week. 

- Lisa

© Copyright 2026. Trish Ware Coaching. All rights reserved.

[email protected] | Mount Juliet, TN